How to win elections while (R)eally trying

For politics the “company” that I will be looking at is the Republican Party.  As the majority of “consumer” decisions in politics are voting. Within the United States there are two main political forces, the Democratic and Republican parties.  At present, the Republican party has members as the majority in the Senate and the House of Representatives and the Presidency. One way the GOP uses its knowledge of consumer behavior is through targeted advertising.  This was especially evident in the 2016 campaign. While the Clinton campaign used blanket advertising so that every person would see their ads. The Trump campaign however used much more targeted advertising. This allowed other voters to not become dissatisfied with massive numbers of campaign ads, like the Clinton campaign was running.  Being able to target voters through targeted ads, or at least being able to do it better in more recent elections than the Democratic party was just one way the Republican party is able to better understand consumer/voter behavior. This also meant that Donald Trump was not annoying people with political ads as people often view such ads as rather annoying and can be less inclined to vote for that candidate.  Another way the Republican Party uses their knowledge of consumer behavior to move consumers closer to making a purchase, or getting voters to vote, is by discovering what issues people care about and tell them when one of their candidates is doing something that voter would agree with. In 2016 Senator Rob Portman’s campaign would ask voters what issue would matter to them and then in about a week or so would email them a description of what the Senator had done on that issue and then would aggregate there responses to determine what would be a popular issue and then ran ads in response to people’s wants to highlight the Senator’s work.  This was a rather direct way of finding out what issues voters cared about and being able to respond to them on those issues. This worked quite well as the Senator was able to make multiple issue-based ads and say what he Another way the Republican party engages with voters on issues they care about is attempting to get them to put pressure on their lawmakers. The President has done this substantially with trying to get voters to support his nomination of Brett Kavanaugh to the Supreme Court. From early May to mid-June the President’s Super PAC spent more than $274,000 in Facebook ads telling voters to contact their Senators to get Brett Kavanaugh confirmed to the Supreme Court.  This is able to help get voters involved in something and as such make them more likely to turn up to vote and simultaneously puts more pressure on moderate Senators to vote for Kavanaugh thus making him seem more mainstream.

https://www.wired.com/2016/11/facebook-won-trump-election-not-just-fake-news/    

https://www.nytimes.com/2018/07/17/technology/political-ads-facebook-trump.html

https://www.cleveland.com/politics/index.ssf/2016/11/four_reasons_rob_portman_thump.html