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How to win elections while (R)eally trying

For politics the “company” that I will be looking at is the Republican Party.  As the majority of “consumer” decisions in politics are voting. Within the United States there are two main political forces, the Democratic and Republican parties.  At present, the Republican party has members as the majority in the Senate and the House of Representatives and the Presidency. One way the GOP uses its knowledge of consumer behavior is through targeted advertising.  This was especially evident in the 2016 campaign. While the Clinton campaign used blanket advertising so that every person would see their ads. The Trump campaign however used much more targeted advertising. This allowed other voters to not become dissatisfied with massive numbers of campaign ads, like the Clinton campaign was running.  Being able to target voters through targeted ads, or at least being able to do it better in more recent elections than the Democratic party was just one way the Republican p...
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Who knew Trump would win?

Who knew Trump would win? Donald Trump’s election victory in 2016 will more than likely go down as the greatest political story in the United States if not the world for the decade.  What made it such a great story was the near unanimity of polls and mainstream media outlets that Trump would lose the election. The New York Times last polling data before the election had called Florida, North Carolina, Michigan, Pennsylvania, and Wisconsin all for Hillary Clinton while each of these states ended up going for Donald Trump.  Over the days and weeks after the election, it seemed that one couldn’t swing a cat without seeing an article entitled “why the polls were wrong” or something along those lines. They all went something along the lines of trying to argue that polling methods were flawed or that some version of the Bradley Effect was at play. But there was one article that captured my attention.  The article was entitled “How our company called Trump’s climb.” I...
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